sponsorTimo @TimoBuilds_ · Marathon · launched 2026-09-16
First marathon shirt split into eight spots sold by bid or fixed price
Timo, who had not run a marathon before, offered eight places on the shirt he will wear through six months of training and a race on Lake Garda in April 2027. Each place had an opening bid and a fixed buy price, and two were free for community products. The ten day auction ended on 2 October with a single €29 bid from Rolino, and no place had been paid outright by 8 October, with a €2,500 minimum due by 30 October.
Raised€0unconfirmed
Spots sold0 / 8
Prices€19 to €1,199
Modelauction and buy now
StatusOpen
EventPEAK Lake Garda 422027-04-11, Limone sul Garda to Malcesine, Italy
Lessons
- Pairing an opening bid with a fixed buy price lets a sponsor choose between waiting and paying to be certain.
- A minimum total with refunds if it is missed protects early buyers, but it also means a thin auction can cancel the whole shirt.
- Promising a fixed count of photos, clips and posts over months gives sponsors something concrete to price.
Sources
- Launch post on X accessed 2026-10-08
- Campaign website (spots, prices, auction state) accessed 2026-10-28
- Campaign auction rules (dates, deposits, bidding) accessed 2026-10-28
- Official race registration page accessed 2026-10-28
- Sponsor My Body Athlete Sponsorship Index accessed 2026-10-14
Last checked 2026-10-28. Part of this record comes from the Sponsor My Body Athlete Sponsorship Index (CC BY 4.0). Spot an error? Write to hello@sponsormyspot.com.
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