winny @winternet · IRONMAN · launched 2026-08-26

First triathlon kit and bike sold out in 22 fixed price positions

winny, a new triathlete in Venice, California, sold logo space on her tri suit, helmet and a bike she still had to buy, ahead of a 70.3 race in December 2026. She started with 11 positions and grew the board to 22 by cutting larger areas into smaller ones. Every position sold at a fixed price, for $5,750 in total from 20 buyers.

Raised$5,750

Spots sold22 / 22

Prices$125 to $600

Modelfixed price

StatusSold out

EventIRONMAN 70.3 Indian Wells La Quinta2026-12-06, Indian Wells and La Quinta, California, USA

Top sale

Front panel, upper: $600 from Deepstate.

Buyers

Deepstate
Levanto Labs
Ketone-IQ
Givner Law
Doorvana
LO:TECH
CMDK
Soup
Good Marketing
Babes Net
polarchain
Wawandco
SymbolSecurity
Sova
Joe Hovanec
Octant
Relayzero
Last
nook
Opacity

Lessons

Cutting big panels into smaller spots added inventory and let small brands join for $200 or less.
A short note on why each spot costs what it does lets buyers decide without a call.
Card checkout at a set price, with no invoices, removed most of the friction from buying.

Sources

Launch post on X accessed 2026-09-24
Campaign website Negative Split accessed 2026-10-28
IRONMAN 70.3 Indian Wells La Quinta event page accessed 2026-09-24
Sponsor My Body Athlete Sponsorship Index accessed 2026-10-14

Last checked 2026-10-28. Part of this record comes from the Sponsor My Body Athlete Sponsorship Index (CC BY 4.0). Spot an error? Write to hello@sponsormyspot.com.

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