sponsorAdvertise on my cycling race.
Your bike and jersey are in every race photo, from the start line to the sprint. Pin spots on your kit and bike, get your prices, and let cycling brands and local businesses come to you. Follow your federation's rules on jersey logos.
- 1Jersey chest$150
- 2Jersey back$80
- 3Bib shorts leg$50
- 4Top tube decal$60
- 5Bottle$30
- 6Ride video mention$40
Sponsor my cycling race: the spots you can sell
Front of the jersey, in sprint and podium photos.
Above the pockets, seen by the whole bunch.
Side of the leg, in every side on photo.
Small decal, shows in bike shots.
Printed bottle, in your hand at every feed.
Named in your race or ride video.
Who sponsors your cycling race
- local bike shops
- cycling nutrition brands
- bike fitters and coaches
- coffee roasters
- cycling apparel startups
- ride tracking apps
Who sells these spots
- amateur road racers
- gravel and sportive riders
- crit racers
- small club teams
How to monetize your cycling race
- List it. Upload a photo of your cycling race, mark each spot and pick how you bill: per week, month, event or post. We set the price from reach, market and demand.
- Get requests. Brands find it in Browse and message you. Accept or decline.
- Get paid. The brand pays when you accept. You are paid after you post proof that the logo is up.
- Or run an auction. Share a link and let brands bid. Start a cycling race auction.
Get paid to put ads on your cycling race
Share race photos showing the kit and bike, plus your ride upload or video that mentions the sponsor.
Tips
- Check your federation's rules, such as USA Cycling or British Cycling. Club and team kit often needs approval.
- If you race for a club, ask before adding logos. Many clubs have their own sponsors on the jersey.
- Custom kit takes weeks to make. Close bidding well before the race.
Questions
Can I add sponsors to my club jersey?
Usually only with the club's permission. Some riders sell spots on training kit instead.
Do I need to win to get sponsors?
No. Sponsors are buying placement and content. Be honest about your category and results.
Gravel events or road races, which is better?
Whichever you ride and film most. Sell the races you actually plan to do.
How do brands find my cycling race?
List it once. Brands browse spots by type, city and price and message you through SponsorMySpot. Your email stays private.
Who sets the price?
Our pricing engine, like a ride app. It prices each spot from what it is, how many people see it and the market you are in, and the price rises when brands are asking for that kind of spot near you. Owners pick how they bill: per week, month, event or post.
When do I get paid?
The brand pays when you accept their request. You are paid after you post proof that the logo is up. Payouts go to your bank through Stripe. The fee is 8 percent.
Can brands bid against each other instead?
Yes. Run an auction: each spot opens at your start price and any brand can take it by paying double. Cards are held, not charged, until bidding closes.